RDX Inc has unveiled Amir Khan as its newest brand ambassador.

The partnership with Khan will see the Bolton born fighter become the face of RDX’s boxing equipment.

As a brand ambassador of RDX, the company aims to capitalise on Khan’s mainstream and professional appeal, as ‘The King’ prepares for his up-coming bout against Luis Collazo in Las Vegas.

The tie-up signifies a new era for RDX as the company aims to raise its brand profile and establish itself as a global market leader.

Trading since 1999, RDX has its own dedicated R&D and manufacturing facilities, allowing it to constantly develop, improve and innovate. Resulting in the best researched and engineered range of products available, for both amateur and professional fighters.

Ray Qudos, Head of Sales & Marketing at RDX, said; “RDX’s growth has been purely organic to date which plays testament to the quality of our products and the loyalty of our customers. But similar to Khan, now is the time to show the world that we’re the best there is.”

“Khan is one of the best fighters in the world and we’re honoured to bring him on board as brand ambassador for our boxing equipment. This is an exciting time for RDX where we plan to up our game again by not only manufacturing the sport’s best products but working with the greatest fighters also.”

Khan added; “The correct training equipment is paramount for any fighter from amateur to professional and RDX is recognised globally as one of the best suppliers. I’m extremely pleased to be partnering with a brand that helps fighters all over the world and at all levels, reach their full potential.”