An online retailer which sells household goods to customers across the UK has turned over £1.4m within the first year of trading.

Supamart opened a new unit in Blackburn following a successful 12 months selling branded household products.

The company was set up by Adeel Khatana who ran the business from a cabin in a Darwen car park.

It is now based in a unit, employing 10 staff in full and part-time roles. Adeel said the demand for low-price branded products continued to grow.

He said: “We just bought some stock and decided to test the waters and things took off pretty quickly.

“It was surprising and everything we made we would put back into the business to buy more stock.

“We have a huge range of products and customers are keen to find branded products.”

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Adeel says some of the bigger companies are still the big players in the market but smaller online retailers were still able to compete on a range of popular products.

He said: “We are relatively small in the market which is dominated by the big supermarkets but we have some great offers on many brands. This is what has been a game-changer for us.

“Customers are able to shop around and browse for products at their own leisure so you have to really have to give them something they won’t get elsewhere.

“We get a lot of repeat orders and it is really easy to buy online. You chose your products, order them and the goods are with you within 48 hours, sometimes faster depending on the delivery you choose.

“We do not sell to people who come to the unit so all our business is online to customers across the country.

“Surprisingly we do not have a huge (customer) base in around Blackburn, our home town, but more further afield. This is despite us delivering for free within four miles.”

Adeel said he was hoping to expand in the coming year by offering even more products.

He added: “People want to save money and we are looking at other gardening and household products. It is a long list.”