Eid gift sets have been launched in Asda across selected branches.
The gift sets are exclusive to Asda and available for a limited time only, while stocks last.
The range has been created by award winning Salma Chaudhry whose halal cosmetic collection is also stored in Asda.
The Eid gift sets consist of two pamper collections and a beard grooming kit.
Salma said, "Halal beauty is currently one of the fastest growing sectors within the beauty industry.
"This demand is driven by Muslim millennials who want a modern lifestyle without compromising their beliefs.
"Since our business launched in 2014, we have noticed an increased demand for halal cosmetics.
“The Eid gift collection is perfect for anyone from your neighbour to your sibiling or best friend.
“The men’s range includes a beard grooming kit which contains a beard wash, beard oil and a moisturising facial serum. This gift set is infused with a Morrocan oud fragrance.
“We are donating 10% of profits from all purchases made during the month of Ramadan to Water Aid.”
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