Ziggi Menswear has announced that it has been selected to showcase its designs at the Telenor Bridal Couture Week (TBCW) in Lahore, Pakistan.

The fashion celebration takes place from 11-13 December and is billed as one of the biggest and most-respected wedding fashion event held in the country, Ziggi Menswear will become the first ever UK brand to showcase its latest collection of wedding trends and designs.

Now in its ninth year, the TBCW provides a global platform for upcoming and top fashion designers to hit the catwalk with their latest wedding designs.

Creative Director Ziggi Akhtar - who launched the brand in 2009 said: “We are delighted to be selected by HUM Network and Style360 to showcase our designs at the most eagerly awaited event in Pakistan’s fashion calendar.

"As the event’s very first UK brand, this is a major milestone and we are looking forward to the opportunity to display our latest Musar collection, which will transport us into distant lands and forgotten times.

"This will be complemented by the poetics of our Gulnari collection for brides, which draws inspiration from the romantic poetry maharanis recited.”

Managing Director, Ta Raq, said: “Over the years we've worked with a number of prestigious organisations and individuals, but taking our collections to Pakistan is a dream come true.

"Whilst a new market for us, it has nevertheless inspired us from the very beginning when we launched Ziggi Menswear.”