Pvt. Ltd. has announced the launch of the flagship KBC official mobile application worldwide, outside of North America.

The gaming application is packed with video content, exciting features and engaging fun-filled games.

The application gives the user an experience of playing KBC just like the original Hot Seat Contestant.

Speaking on the launch, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, “The idea is to bring the KBC experience up close and personal, for our global audience. Kaun Banega Crorepati is undoubtedly one of the most admired and loved game show on television today.

Neeraj Arora, EVP Head of International Business, MSM Asia said, “KBC is one of the most watched South Asian shows on television in International regions and with the development of the KBC app, MSM Asia have once again made groundbreaking steps towards enhancing the experience for its channels’ viewers through this second screen involvement".