ZEE5 Global took to the streets in an iconic van to serve Londoners their favourite soft ice creams.

The campaign - On The Road With ZEE5 - drew in crowds from across the city.

Spread over three days the brightly coloured van toured East, West and Central London, to serve a variety of ice cream in exotic flavours named after their shows such as Dial 100, 14 Phere and Qubool Hai.

The van made special stops to engage with TikTok influencer Salwa Aziz and her family and local councilor Ajay Maru. Lyca Radio also featured ZEE5 Global on its radio station.

Archana Anand, Chief Business Officer, ZEE5 Global, said, “We’ve had such a fun weekend meeting and interacting with people of all ages across London. The city’s diversity and spirit resonate deeply with everything that ZEE5 stands for, and we look forward to continuously bringing Londoners their much-loved tv shows and movies from South Asia.

"With the phenomenal response to this campaign, we look forward to bringing more such fun initiatives from the World’s Largest Streaming Platform for South Asians!”