Sterling Media has been honoured by the Pakistan, India & UK Friendship Forum with a Special Award for “Promoting Diversity in Britain Through Media'.

The accolade was presented to Managing Director of Sterling Media, Natasha Mudhar, by Rt Hon Dominic Grieve QC MP, Attorney General, Dr Rami Ranger MBE, Chairman of Pakistan, India & UK Friendship Forum and Co-Chair Mr Ahmad Shahzad.

The Forum presented a host of special awards to a selection of individuals who have worked to build bridges between British Communities and promote better social cohesion.

The Pakistan, India & UK Friendship Forum’s aim is to help individuals of Pakistani and Indian origin, two of Britain’s intrinsic communities, to come closer to each other, to create better understanding.

Natasha Mudhar, Managing Director of Sterling Media said, “It is a huge honour to be presented with this Award by Dr. Rami Ranger and the Pakistan, India & UK Friendship Forum.

"Through our work at Sterling Media, it is our ongoing aim to build relations and understanding between the mainstream and diverse communities.

"We continue to raise the share of voice for issues and campaigns that were once perceived as niche in the mainstream media and to nurture good relations between the rich myriad of cultures and communities that make UK such a wonderful and culturally rich landscape.”

Media and property entrepreneur Ms Teji Singh established Sterling Media over 15 years ago. Sterling Media is a full service agency which provides PR, Marketing, Digital, Advertising and Event Management solutions, with specialist divisions in Film & Entertainment Marketing, Multicultural Marketing, International Communications and Luxury Marketing.

The company is now a multi award-winning, globally recognised name, with an ever expanding portfolio of public, private and corporate clients.

Sterling Media has implemented campaigns for high profile clients such as Live 8 for Make Poverty History I and II, Cobra Beer, Western Union, News Corp, Viacom, Warner Bros. Pictures, The Variety Club, MOBO Awards, and Sony Music to name a few. It is further recognised as one of the first communication agencies to have contributed to the Bollywood Boom in the UK and overseas and taken Indian Cinema global.

Clients across this division include Akshay Kumar, Amitabh Bachchan, Aishwarya Rai Bachchan, Deepika Padukone, Anil Kapoor, Sonam Kapoor, Shah Rukh Khan, Eros International, Reliance BIG Pictures, UTV Motion Pictures and IIFA (Bollywood Oscars). The company has also launched in India and Canada.