Star TV will rebrand its channels to ‘Utsav’ (celebration) from 22 January 2021 in the UK and Europe .

The Utsav logo, infused from the Star logo pays homage to the insurmountable human spirit said the network.

Gaurav Jandwani, Senior Vice President & Business Head (UK, Europe & South Africa): “As much as the past year has been challenging for all of us, it has equally brought out a sense of gratefulness and celebration for all things positive. To reiterate this sense of optimism, it gives me great pleasure to announce the brand refresh of our network from the 22nd January 2021 with the same promise of touching lives through our inspirational characters.”

There will be no changes to the current schedules.

Star Plus HD will now be Utsav Plus HD (Sky 705, Virgin Media 803, Yupp TV); Star Gold HD will now be Utsav Gold HD (Sky 717, Virgin Media 801) and Star Bharat will now be Utsav Bharat (Sky 704, Virgin Media 802, Yupp TV).