An entrepreneur has launched a new sports brand online during lockdown.

BeReal Wear is the brain-child of Batool Zaidi who wanted to appeal to women of all shapes and backgrounds.

She told us, "The launch during lockdown has been great for us, as more people are
now including running, yoga in their daily routine. We have female athletes onboard and we will be posting free online workouts for everyone on our Instagram Account @BeRealWear.

“As a fitness enthusiast myself I have always believed in inner beauty, body positivity and eco-friendliness.

BeReal Wear is all about body positivity and believing in yourself."

She said the vibrant colours was something she was keen to explore.

"Our Empower collection is inspired by nature and Arts. This collection is focused on bright colors like Neon Yellow, Bright Pink, Royal Blue as they are refreshing and energizing colors.

“The designs are vibrant, because bright colours have an uplifting effect and all BeReal Wear designs are designed by me.

“I wanted to create something that can help women believe in their true self and who we really are when we let go of all of  the stories, labels, and judgments that we have placed upon ourselves.

“It is who we naturally are without the masks and pretentiousness.

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The website offers a range of sportwear with outfits produced in the UK and Europe. The next collection is due to be launched next month.

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Batool added, “The response from customers has been amazing. Within a short space of time we have customers in UK, USA and Europe.

"My experience as fitness enthusiast comes in handy when deciding the correct fabric for activewear, in deciding the correct cuts and fit.

“Our Activewear is for everyone who wants to be unique and be real.  Because we truly believe everyone is exceptional and unique in their own way and our clothing brand represents that.

"Be yourself, be real you are enough"

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