Charity Penny Appeal will be unveiling 5 life-size ice statues symbolising homeless families to promote their winter campaign.

The frozen family will depict the plight of the 140 families who become homeless every day, and the 900 children who become homeless every month in the UK.

The campaign will be launched this Friday at Canary Wharf station by The Rt Revd Paul Hendricks, Baroness Warsi and Shaykh Ibrahim Mogra A statement from the charity read, "Asking “What Would Jesus Do?”, the campaign will align people from all backgrounds together in the spirit of giving during the festive winter period.

"To some, it will seem strange that a Muslim charity is asking people what Jesus would do, that is, until they find out that Muslims also believe in Jesus.

"To Muslims, Jesus, like Muhammad, was a prophet, and showed compassion and warmth to those in need. Christians will be celebrating the birth of Jesus Christ. He taught his followers to feed the hungry and to love their neighbour.

"Many homeless people remain hidden from view during winter, choosing to bus-surf or find other means of keeping warm.

"Both Muslims and Christians are inspired by their faiths to help them.

"We are placing the sculptures outside of the warm, cheerful interiors of some of London’s biggest offices to inspire people to give to an otherwise invisible community, just as Jesus would do."

Volunteers from Penny Appeal’s Team Orange will be distributing emergency relief to the homeless throughout the festive period, as well as hosting afternoon tea for elderly people who might be cold or lonely during winter and delivering gifts to children in hospital to offer some cheer during the festive season.