Halal food brand Haloodies has launched in Sainsbury's and expanded into more Tesco stores it has been announced.

Up to eight lines of ready to eat, cooked chicken made will be available in over 200 Tesco stores, including over 100 Tesco Express stores.

Up to five lines of ready to eat cooked chicken will be available in over 110 Sainsbury’s stores across the UK.

Six new lines are launching into AmazonFresh alongside two existing cooked chicken lines, now available in 190 postcodes across Greater London.

Imran Kausar, Haloodies Co-Founder and Managing Director of KKR Halal Ltd said, “Our new launches reflect the strength of our brand and the fact that millennial Muslims have needs that Haloodies can meet.”

“Kantar WorldPanel data shows that basket spend of shoppers buying halal products is greater than that of those who don’t and retailers need to ensure they offer genuine halal brands. Haloodies is Muslim owned and that makes a difference of trust to customers.”

“These launches show that Haloodies is well on its way to becoming the most trusted mainstream halal brand.”

Mr Noman Khawaja, Haloodies Co-Founder and Sales Director of KKR Halal Ltd. said “Sainsbury’s has been very receptive to the new Haloodies range and has gone to great lengths to understand and meet the needs of the halal consumer.”

“With Haloodies products now available in more retailers and stores, it will be easier for halal consumers to find their favourite Haloodies products. We look forward to forming a long-lasting relationship with Sainsbury’s”

“Our partnership with Tesco has allowed us to introduce a new line very soon after launching in July and to increase stores rapidly” Noman added, “AmazonFresh continues to grow in availability across Greater London and we are excited to increase the Haloodies range.”