A list of the names of 373 children, some just a few months old, killed in the conflict in Gaza is published in many national newspapers today.
Charity Save the Children took out the full-page advertisements, saying it wanted to remind "the world of the urgent need to push for a permanent ceasefire".
Save the Children's chief executive Justin Forsyth said the deaths of almost 400 innocent children over the last four weeks, according to the latest statistics compiled by the United Nations, are "an outrage".
"To see the names of the children, some as young as a few months, written in stark black and white brings home the tragedy that has befallen Gaza's children," he said.
"One child's death is too many; 373 is an outrage that is a stain on the world's conscience.
"We condemn all indiscriminate attacks on civilians in Gaza and Israel and by publishing these names, we are reminding the world of the urgent need to push for a permanent ceasefire. We must ensure that no more young lives are needlessly sacrificed."
A three-day truce began yesterday, with both Israeli forces and Palestinian group Hamas stopping cross-border attacks.
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