Sachin Tendulkar today added another accolade to his achievements, as he received the Lebara People’s Choice Award.

Created to honour excellence and achievement amongst the south Asian community, the inaugural Asian Awards, in partnership with Lebara was held at The Grosvenor House Hotel, Park Lane London.

The prestigious People’s Choice Award was given to an outstanding Asian individual from any walk of life whose efforts and endeavour have impacted people's lives.

Presenting the award to India’s legendary cricketer, Sachin Tendulkar, Ratheesan Yoganathan, CEO Lebara said: “One of the greatest cricketers of all time, Sachin is a hero and a role model to many young Indians. His skill on the pitch is remarkable, but his influence goes beyond just cricket – he has become an inspiration for future generations.”

Tendulkar said: “To receive an accolade from your peers is one thing, but to receive acknowledgement from the public is the ultimate honour. Thank you to all those who voted for me.”