An entrepreneur has been appointed as a new senior advisor to an Emirati Sheikh.

Asad Shamim, founder and CEO of Furniture in Fashion, an online retailer, has taken up the role as an advisor to His Highness Sheikh Mohamed Bin Faisal Al Qassimi, member of ruling family UAE.

The Private Office was established by His Highness Sheikh Mohamed Bin Faisal Al Qassimi to explore potential business opportunities globally.

Asad was approached following his interest in business and assisting other entrepreneurs.

Situated in a 3.5 acre site in Farnworth, Bolton, Furniture in Fashion sells everything from sofas to TV stands, a business Mr Shamim established in 2007 when he realised how the internet would revolutionise the way people shop.

Speaking on his new appointment, Asad said: “Our private office is constantly looking at market trends for a variety of projects that may fit our aims and goals to ensure profits.

“We aim to attract smart, intelligent and ambitious business projects, thoroughly evaluate their market potential and comprehensively assess their potential and risk.

“Projects will be carefully selected through vigorous​ investment analysis.”

The private office of His Highness Sheikh Mohamed bin Faisal Al Qasimi is a business conglomerate in the United Arab Emirates owned by His Royal Highness Sheikh Mohamed bin Faisal Al Qasimi.

Ths aim is to support local and international companies to successfully launch and maintain their businesses in the UAE and the GCC region. It also looks to support innovation outside of the UAE.

Asad said: “Upon the completion of our review and approval process, the appropriate procedures will be initiated by a team of experienced executive personnel. who will serve to provide all business project receivables and deliverables.

“We also look to invest and offer JV's outside of the UAE on projects that bring reasonable ROI and come in as a potential lender.”

You can e-mail asad.shamim@hhshkqas­