Piers Morgan kicked off the annual Big Curry Night In fundraising campaign with the British Asian Trust. So why did this raise a few eyebrows?

The Big Curry Night In encourages the general public to make or order their favourite takeaway, support their local restaurants and donate to an important cause.

The campaign will support the "If I Can, She Can" UK Aid Match appeal where all donations will be doubled by the UK government to support women in South Asia.

BAME organisations are always looking to encourage support from members of the wider public.  And something like Curry appeals to everyone and anyone so that might have been the reasoning behind the decision.

But at the same time they must think carefully before they link up with specific celebrities.

In this case the British Asian Trust may have well been advised to look only at the Morgan’s recent tweets for which he has been called out numerous times.

Here is Alex Beresford challenging Piers for this tweet last week.

It is all to easy for people to suggest that, ‘Well, we can’t always hold someone’s opinions against them’ or ‘It is for charity after all’.

But when it comes to being the foremost national Asian charity I think one should consider who is coming on board.

The timing could have been a lot better too. In the past the British Asian Trust has linked up with Katy Perry and at the time we were keen to support the decision as Katy had done some wonderful work in India.

And it mattered not what background Katy was.

But Katy isn’t obsessively calling out a pregnant woman on International Women’s Day is she?

The Big Curry Night In is taking place from 5th March – 14th March, will be encouraging the general public to order a curry from their local restaurant or prepare their own curry at home in celebration of the nation’s favourite meal.

Households can share their meal virtually with loved ones and friends in other households via video calling and social media.

The initiative will help support the British Asian Trust’s UK Aid Match Appeal, where funds up to £2million will be doubled by the UK government, for vital work that enables people in the poorest parts of South Asia, particularly women and girls, to be free from poverty, regain their livelihoods and reach their potential.

The campaign has been launched by HRH The Prince of Wales, Royal Founding Patron of the British Asian Trust.

Piers or not you should still participate in The Big Curry Night In by clicking here