A party supplies business has unveiled details of an expansion to celebrate its landmark fifth anniversary.

Peacock Supplies in Stoke-on-Trent specialises in supplying partyware for multi-faith and ethnic events, with clients such as Morrison’s and Landmark Group.  The company provides tableware, balloons, decorations, lighting, stationery, gift packaging, as well as baking and novelty gifts. 

It is also one of the select firms in the UK which supplies faith-based and ethnic partyware on a large scale for Islamic, Hindu, Jewish, Chinese and Sikh events.

When the March lockdown hit, it was feared that sales would drop as meetings with extended family and friends were banned. But, quite the opposite happened, as families embraced lockdown and continued to buy party supplies to celebrate with their immediate households instead.

Owner Sarah Gulfraz made the leap from renting warehouse space to buying her own in Tunstall during the pandemic, in September.

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Now 35-year-old Sarah, who is also mother to three young children, has extended her expansion plan with a relaunched website and expanded her ranges.

Sarah said: “I’m extremely proud of what I’ve created with Peacock Supplies, which I’ve built from the ground up over the last five years. 

“Faith-based and ethnic party supplies is a specialist market, that’s not widely catered for in the UK, so I am keen to continue to expand on our niche offer so it’s even more comprehensive, and to build on our current number of big name stockists.

“Business growth has been steady, and lockdown didn’t have a negative impact so I’m excited to be able to reveal details of our expansion to celebrate our fifth anniversary of being in business and to be able to further invest in developing our base in Stoke-on-Trent.”

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She added: “We have just moved over into our own warehouse and I have brand new ranges in the pipeline with new cultural events that I’ll be creating partyware for to launch in the New Year. 

“It’s a very exciting time for our company and, as I move forward with my expansion plan, I hope to be able to employ more staff from Staffordshire as well.”