A NEW campaign that aims to cut down on the number of people who don't clean up their dog's mess is being launched by Bradford Council.

The "Don't Be A Mutt" campaign will advise people how to report people who do not clean up dog fouling as well as advising dog owners what the consequences can be.

It will also publicise the health risks of dog mess if it is not cleared up.

The campaign is a follow on from the Council's "Don't Be A Tosser" campaign that was launched last year.

The eye catching campaign used posters on major roads in Bradford to warn people against dropping litter from cars.

Bradford drivers and passengers warned 'don't be a tosser' in new litter campaign

Members of Bradford Council's Regeneration and Environment Scrutiny Committee will be given an update on these and other anti-litter campaigns at a meeting on Tuesday.

They will be told that the "tosser" campaign will be ramped up this month, with more guidance issued to residents on how to report people they see littering from vehicles.

A campaign advising people of the dangers of using unlicensed waste businesses will also be rolled out.

A report to the committee says these campaigns will "encourage behaviour change, supports people to take positive social action, increase reporting and raise awareness. "