The UK’s inaugural South Asian Heritage Month (SAHM) with the backing of TV presenter and founding patron, Anita Rani has launched.

The launch day will feature content across social media with special appearances from a wide range of well-known British South Asian celebrities and familiar faces including Nadiya Hussain, along with many of the grassroots volunteers and activists supporting the month. Due to Coronavirus, SAHM events from food to music, and fashion to art will be hosted online.

The month aims to celebrate the diverse heritage of the South Asian community and share the achievements of British South Asians. Since the 70th anniversary of the Partition in 2017, there has been a strong appetite for a better understanding of British South Asian identity, heritage, and history. 

To commemorate, founders Jasvir Singh OBE of The Grand Trunk Project and Faiths Forum for London and Binita Kane of Partition Commemoration Campaign, are encouraging everyone to join this moment to celebrate the diverse nation we live in and how we all have shared heritage and experiences that we should be proud of.

Anita Rani, Founding Patron of SAHM said: “I’m so proud to be part of South Asian Heritage Month. I’m excited that we can share our stories and expand our knowledge of what it means to be British Asian. It’s an opportunity to celebrate who we are and remind everyone that we help put the Great in Great Britain.”

Jasvir Singh co-founder of SAHM, said: “It's important for us to know about the interconnected histories of South Asia and Britain if we are to truly understand what it means to be British. Let’s make it a month to truly remember.”

As well as celebrating the rich cultural heritage of South Asia, the month will raise awareness of the important role those of South Asian heritage have played in Britain, and their pride in the UK.

Manchester Museum and The British Council are key partners, supporting SAHM to host events and programmes for 2020. 

To see the events programme and find out more click here