DUNFERMLINE and West Fife's history and heritage is to be showcased in a new campaign aimed at bringing more visitors into the area.

Led by Dunfermline Heritage Partnership (DHP) with the support of Fife Cultural Trust Dunfermline, West Fife Tourism Association and Fife Tourism Partnership, the digital marketing campaign will draw on Dunfermline’s strong heritage and cultural story to encourage more visits to the town and surrounding area, including Culross, North Queensferry and Inverkeithing.

The initiative has received £12,750 of funding from VisitScotland's Growth Fund which provides support to national, regional and sectoral tourism groups across Scotland to help them deliver partnership marketing campaigns.

Aiming to develop and share inspiring content and stories across social media, the project will showcase the area’s rich history to visitors across the UK. This will include e-books, itineraries and work with influencers which will be available through the campaign’s landing website at Dunfermline.com.

Five themes – Cultural & Creative, History & Heritage, Royalty & Pilgrimage, Carnegie’s Legacy, and Sporting Heritage & Outdoors – have been identified to showcase the world-class heritage on offer.

Michelle Sweeney, director of creative development and delivery, Fife Cultural Trust, said they were delighted to be lead funding partner within the Dunfermline Heritage Partnership for the initiative.

"The total package of £25,500 will enable the creation of a portfolio of digital media including e-books to be used in campaigns throughout 2020 which will ensure the area continues to grow as a tourist destination," she said.

“Dunfermline’s heritage quarter is thriving thanks to the dedication and drive of all the partners and this has recently been evidenced by the plethora of awards it has received, including Pittencrieff Park as Scotland’s number one park and Carnegie Birthplace Museum taking the national award as most family-friendly museum, while our own Dunfermline Carnegie Library and Galleries added to its impressive trophy cabinet with two more awards at the recent Association for Heritage Interpretation awards, including Best in the Museums and Historic Properties/Sites category as well as the Best Overall Award for Excellence.”

Caroline Warburton, VisitScotland regional leadership director, added: “Dunfermline and West Fife has so many wonderful stories for visitors to discover and I’m very pleased that we are supporting this innovative campaign with our Growth Fund award.

“The area is steeped in history, ancient and modern, such as Dunfermline being established as a Royal Burgh in the 1100s, more modern engineering feats such as the Forth Bridge and Queensferry Crossing, and the region’s recent success as a set for Outlander and Outlaw King.

"I look forward to seeing the town and West Fife’s rich heritage come to life to showcase Scotland’s ancient capital as a top visitor destination."