A halal baby food manufacturer has announced a major seven-figure investment in its company.

The injection of funds, from independent infrastructure and private equity investment firm, the Foresight Group, will help the for aisha baby food brand develop its UK and international expansion plans, bolster its management team and further invest in its trade and consumer marketing activities.

For aisha was founded by Mark Salter in 2015 and is the only halal baby food in the UK.

With an unrivalled diverse range of flavoursome pouches and tray meals, containing around 20 real ingredients.

“for aisha is aimed at all parents who want to feed their children nutritious meals with real ingredients,” said, Salter. “We have a wide variety of meals on offer - from pouches including Moroccan Chicken Tagine with Apricots and Chicken Dhal with Lentils, to tray meals including Cambodia Fish & Coconut Curry to Green Bean and Lamb Curry with Lentils. They’ve been developed to help broaden the taste palates and repertoire of little ones, to encourage them to eat a wider variety of foods as they grow.

“The for aisha range is halal and tayyib. Our recipes have been developed by a chef and dietitian and include a delicious blend of spices and herbs so that they taste and smell great. We don’t add sugar or salt, additives or preservatives, so you can be sure you’re feeding your little ones nutritious, real ingredients every time.”

It is currently sold in Sainsbury’s and Asda and online via Ocado and foraisha.com.

Salter has already strengthened his team with the addition of Martin Clarkson as Director of International Sales and Brand Licensing and Jonathan Burr - ex Plum Baby - in the role of non-exec director.

Closer to home, for aisha has recently signed a deal with Petty Wood to handle all sales enquiries, and help fulfil its roll out to independent and convenience stores across the UK. The first major launch is with six-strong chain, PAK foods, in November 2019.