Pehnavah Collection is a family owned luxury and exclusive men's and ladies casual, event wear and wedding outfit boutique.

The first branch was launched in Bolton by Aqid Razzak and Afshan Razzak this year, and comprises men's brand ‘Pehnavah by Saif,’ an exclusive men's slim fit tailored shalwar kameez suit collection.

What makes Pehnavah Collection different from other brands?

We offer exclusive luxury outfits designed and manufactured by ourselves for gents, ladies and kids.  In addition, we utilise our manufacturing facility to promote other high-end fashion labels by providing fully stitched, ready to wear garments, absorbing the stitching cost, rather than the customer having to pay further costs to have stitching done. This is all completed by not compromising on quality and maintaining an ethically and competitively priced product.

What inspired you to launch Pehnavah Collection?

The initial inspiration was the gap in the market for tailored slimfit style gents and boys shalwar kameez allowing the individual to look elegant using quality sustainable fabrics. We chose this rather than the ready-made products available which are not correctly fitted and result in being too small or excessively bigger and compromise on fabric quality.

In addition, we wanted to promote the Pakistani and Asian sub-continent attire which relates to cultural heritage and is a garment style which also maintains Islamic religious values.

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Has there been a growth in men’s male fashion and why is this?

The growth for Islamic and cultural dressing has been witnessed during times of worship or during festive celebrations and wedding events. The previous marketplace only had either the original middle eastern dress code of jubbah or ready-made shalwar kameez or kurtas. Our brand caters for an exclusive range allowing a better overall product for the men's and boy’s range.

What are the latest trends in weddings and Mendhi outfits?

Current trends which are available under our own label and are currently being witnessed throughout the fashion world consist of using velvet, chiffon, soft cotton, net, silks, jamawar and jacquard fabrics.

Dress styles for men’s outfits are currently two contrast with velvet and double collar designs to simple diamonte on raw silk with contrasting shalwar. For ladies we see long dresses and lenghas  with full embroidery and flare sleeving for wedding wear as well as short anarkali tops with sharara bottoms. Ideal for mehndi events are short kameez with patiala shalwars. 

What advice would you give someone trying to launch into the fashion business?

It is critical to prioritise on quality, pricing and customer service whilst ensuring you highlight a gap in the market which will make you stand out from the competition and in return build your market presence and customer appreciation resulting in growth. 

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