Over 100 international and UK businesses are set to feature over two-days at the The Muslim Lifestyle Expo 2018.
The Expo returns to EventCity Manchester this weekend (October 13-14).
Rauf Mirza, co-founder of the Expo said: “We are delighted to be back for a fourth consecutive year which cements our standing as the world’s leading Muslim lifestyle event.
“This year, we are branding MLE as a ‘SUPER WEEKEND’ as we connect top brands and high street names to the ethical Muslim consumer alongside a mix of modest fashion shows, live cookery demos and a feast of family friendly entertainment.
"The variety on show is what is unique about MLE!”
He continued: “We continue to be inclusive and welcome everyone no matter what their background, irrespective of faith - to connect people under the banner of business and enterprise and celebrating their positive values and vibrant aspects of British Muslims life.
“Our aim is to showcase Muslim lifestyle in a dynamic, entrepreneurial, fun and enjoyable way.
“The growing and wide range of exhibitors and the topical seminars at this year’s event reflect the energy, dynamism, progressive, and integrated aspects of the Muslim community across the UK. Something we all can be proud of.” Brands who have signed up to attend include, RAF, Lexus, Toyota, Rubicon, AG Barr, British Army, My Lahore, and Al Rayan Bank.
After headlining the 2017 Expo, ASDA return as headline sponsor for the second consecutive year as they tap into the booming ethnic consumer economy. With top brands across the world now penetrating the global consumer Muslim market, the Muslim Lifestyle Expo is now recognised as a key entry point for market leaders to access this niche consumer market.
The Expo, now in its fourth year, has been designed to provide a unique marketing platform for brands and businesses to engage with the Muslim consumer by bringing together several sectors together over a two-day exhibition.
The biggest of which is modest fashion and halal food.
Tahir Mirza, Founder of the Expo, said: “This year’s event will not only drive greater growth among new and established businesses but, post-Brexit, we continue to welcome business from across the world.
"Our vision has always been to promote the tremendous contribution of British Muslims to UK society, but we also welcome the wider community to this fantastic event. And we promote it all with a firm nod to British humour and personality!”
The Muslim lifestyle sector is now recognised as one of the fastest moving consumer markets in the world growing at nearly double the rate of the global economy. A recent report revealed that the global expenditure of Muslim consumers on food and lifestyle sectors grew 9.5% to $1.9 trillion in 2015 and is projected to reach $3 trillion by 2021.
This year’s showcase welcomes brands from 15 countries including, Malaysia, Canada, Italy, India, Singapore, UAE, Iran and Qatar.
The interactive Expo will also feature a live catwalk showcasing international modest fashion brands from around the world and performances by international artists Safe Adam and comedy by Abdullah Afzal from BBC’s hit comedy serial ‘Citizen Khan’ and live demos from MasterChef 2017 winner Saliha Mahmood-Ahmed.
In seminar sessions, the event covers topics like Islamophobia, Islamic spirituality, entrepreneurship and money matters.
MLE2018 takes place at Manchester’s EventCity on October 13th to October 14th opening at 10am on both days and closing 7pm Saturday and 6pm Sunday.
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