Mattress firm's shocking new campaign depicting Malala being shot condemned
An Indian mattress company has produced a crass new campaign depicting Malala being shot by the Taliban to promote their new mattress.
‘Kurl-on’ launched a new poster campaign, ‘Bounce back’ depicting Malala 'bouncing back' from being shot by the Taliban.
The ad shows her being shot, then falling onto the mattress and then jumping towards the Nobel Peace Prize she received.
The ad has been widely condemned.
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