Juggy D and Mumzy Stranger were among the live acts as Europe’s first purpose-built boutique Asian shopping centre, celebrated its first anniversary.

There were also live make-up demos from the Lubna Rafiq Academy, dance workshops from Absolute Bollywood. 

Chief guest Lyn Brown, MP for West Ham was on hand to cut a cake to mark the milestone

Crowds at East Shopping Centre danced throughout the afternoon to Juggy D, the self styled Punjabi Rockstar, who performed some of his classic favourites, whilst award-winning British Asian singer Mumzy Stranger gave fans a special preview of his brand new single Jaan Atki. 

In between some shopping and interviews with local media, Lyn Brown joined the owners of East Shopping Centre, Bob Popat and Mohammed Akhtar in cutting the cake, which was modelled to replicate the façade of East Shopping Centre. 

Bob Popat, a partner at ACR Investments, the force behind East Shopping Centre said, “It’s been a fantastic day here at East Shopping Centre, celebrating our first year of business. 

"We’ve had a wonderful first year of bringing the very best in Asian fashion to East and attracting over 1.4 million people from across the country. We are confident that our top retail brands, competitive pricing and safe, vibrant environment will continue to bring in customers and local support.”

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Singer Mumzy Stranger, a local East Londoner added: “It’s great to have East Shopping Centre here on Green Street, which has long been a business hub for the vibrant Asian community in this area. 

"It’s the perfect place for Europe’s first Asian shopping centre and it has attracted over a million people to the area in just its first year. I’ve enjoyed being part of the anniversary celebrations today, performing my brand new single Jaan Atki and meeting so many of my fans from the area.”

Other activities throughout the day included renowned Bollywood Dance Company Absolute Bollywood teaching Bollywood dance to customers, a live make-up tutorial by the talented Lubna Rafiq Academy and music from DJ Dhruv. 

Children were kept busy and entertained with face painting, popcorn and a selfie zone installed in a traditional Indian tuk tuk by Bollywood Booths. Additional guests included Desi Rascals star Feryal Khan and star of hit YouTube comedy series Cornershop, Islah Abdur Rahman.

Since officially launching in March 2015, East has welcomed approximately 1.4 million visitors, significantly contributing to the economic growth of East London’s iconic Green Street, and making the mall a benchmark shopping destination for the British Asian community.