A brilliant new campaign to celebrate dark skin is being celebrated throughout the world.

#Unfairandlovely is the hashtag used as dark skinned women take to social media to share their selfies.

The campaign was launched by sisters, Mirusha and Yanusha Yogarajah, students at the University of Texas, after their friend Pax Jones took photos of them.

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Mirusha told the Global Post,  “We decided to name the series Unfair and Lovely in order to address the hyphenated identities of people of colour in the West, and colourism in the black and brown communities.

“Pax asked us to take part after noticing that even many of the advocates/activists addressing racism in the black community who had a large following had light skin.

“We discussed it, and I noticed the same thing in the South Asian community — activists and advocates with a large audience against racism, sexism, fatphobia, etc., usually were lighter skinned. So this photo shoot occurred, and then we created a hashtag.”

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As the hastag #unfairandlovely gathers momentum, women have shared their personal stories on social media alongside their selfies.

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Suleikha Snyder ‎said, “I'm always told to stay out of the sun so I don't get "kalo." Screw that. I love all my browns. #unfairandlovely”

Anuja said, “On #unfairandlovely day, to the Aunty who said my fair skinned son was "lucky" to not look like me: SHUT IT!”

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Dilpreet Kaur Gill said, “S/O to all the aunties who said if i was fairer id be prettier.#unfairandlovely”

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Nyeshah said, “I wanted fair skin and blue eyes. I have indeed lightened up, skin tone wise. But I am at a point in my life where I have learned to embrace what I was born with and accept and love my culture.”