A makeup artist and stylist has shared how her parent’s hard-working ethic was the motivation for her business.

Hifssa Chaudhry, from Cheshire, said her family have inspired her in every aspect of her work.
“I come from a big family, six sisters and one brother. I am so grateful for each sibling, because not only do they each have a different personality, but they also have an amazing talent of their own.

“As a child I remember playing with my mum’s makeup. I’d admire all her lipsticks and fragrances and play around with them all the time!

“I feel as though being around my mum and sisters surrounded with beauty and makeup products has made me who I am today.

“My parents are definitely the motivation behind everything that I do. Growing up watching my dad run his own business in fashion has always encouraged me to work for myself and to never give up. Working hard and staying consistent is definitely something I wish to live by.”

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Hifssa has been a makeup artist for five years and has worked with brands such as Estée Lauder, Mac, La Mer, Bobbi Brown, Clinique and Tom Ford.

Her journey to working independently came about after encouragement from her friends and family.

“I absolutely love my job and I wouldn’t change it for anything. 

“I love making women feel beautiful and confident within themselves. From getting to know them whilst doing their makeup, having a laugh, to showing them their completed look and seeing their response is such beautiful feeling for me. 

“My aim is to create makeup looks on clients that enhances their natural beauty rather than changing their features and making them look totally different.

“I would still want my client to feel the same confidence within themselves with and without their makeup on.”

As well as being a makeup artist, Hifssa also styles hijabs. 

“It has been a year since I started to do hijab styling as I got a lot of requests from my brides that wore hijab for their wedding day bookings. 

“Wearing a hijab myself this was something I was able to easily do and pick up on so it wasn’t a problem for me.

“I have my own sense of style when it comes to both fashion and makeup and it has to work with my personality.”

Hifssa has collaborated with The ModestMe Collection, a brand she says resonates with her own beliefs.

“I was involved with The ModestMe collection as the official makeup artist. 

“On one occasion I was pulled up from behind the scenes to take part in the shoot as the manager felt like I would fit in perfectly.

“I am not a model so this was quite nerve wracking, but it was fun and I enjoyed it. 

“I have done two shoots with this company and I love the fact that their clothing is modest and hijab friendly.

“I feel as though a lot of girls that wear hijab struggle with finding clothing that is both fashionable and modest so I do love the whole concept behind the collection.”

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Whilst Hifssa uses Instagram for her work under her business account @hifssa.t, she admits the pressure of social media affected her confidence at first.

“When I first went freelance, my confidence was shot due to focusing more on the competition on Instagram.

“When I stopped doing that and directed my emphasis more on my posts, what the audience wanted to see and even just enjoying it, that’s when I began to notice a difference. 

“In a world full of social media and constant competition, I feel as though it can be difficult sometimes, but people want to see the real you.

“The fact that people like and follow and maybe comment on your picture here and there just creates empowerment within itself to be your own person. 

“For me empowerment is all about confidence- it can be as simple as one’s natural features being enhanced with makeup to adding an accessory to an outfit.

“Why deny the pleasure of empowerment? Embrace it!”

This feature appears in the August 2019 Issue of Asian Life here