Blackburn Rovers have once again left Premier League rivals trailing in their wake in terms of offering their fans value for money - with the Ewood faithful able to watch football next season for less than £12 per game.

Rovers will today announce their decision to freeze Early Bird season ticket prices for 2012-13, as owners Venky’s continue efforts to ensure Ewood Park is one of the cheapest places in the country to watch league football.

With an adult seat available again for £225 in the Ronnie Clayton Blackburn End and Riverside stands, Rovers’ prices are expected to again beat all other Premier League clubs, as well as offering a cheaper standard season ticket than the majority of Football League clubs.

League Two Swindon Town’s cheapest season ticket price for next season is £320, Walsall supporters would have to fork out £290, while Norwich City fans will have to pay £509 to watch their heroes next campaign.

Most clubs still have to unveil their pricing policy for next season but it is unlikely anywhere in the country will match the value for money on offer at Ewood Park.

Season tickets went on sale today and existing season ticket holders and new applicants have until April 30 to buy at the Early Bird rate.

Under 16s cheapest tickets are priced at £85, which works out at less than £4.50 per game.

The club will also continue to offer the 16-game season ticket in the WEC Darwen End for £165, with fans opting for all 19 games in that stand able to relocate for the three extra matches.

Deputy chief executive Paul Hunt, said: “We fully acknowledge that these are tough financial times and our aim is to make supporting Rovers as affordable as we possibly can.

“Our owners are totally committed to this policy and we are delighted to be able to keep Early Bird season ticket prices for 2012-13 at this season’s level.

“It has been a challenging season, on and off the field, but we believe that freezing prices not only rewards loyal support but will also help encourage many more people to sign up.

“No-one can argue that the season ticket package is anything other than tremendous value but, to get it to work - emotionally and financially - we now need the people of the area to get right behind us and swell our numbers.”

Blackburn Rovers fan Mark Reynolds, 25, from Oswaldtwistle, has hailed the club’s efforts to keep prices affordable for supporters.

He said: “It is a great effort from all concerned. We know there are issues around the owners but they can’t be criticised for this.

“It will be interesting to see whether there is a big take up on this but I hope it does help in bringing fans back to Ewood Park.”

Former Rovers striker Simon Garner, said: “It is very good and hopefully it will encourage a few more people to come back to the club.

“Football is too dear these days and other clubs should look at what Rovers have done and follow suit. Results are the big driving factor but prices like this can only help.”

Season tickets can be purchased at any of the following outlets: Roverstore Ewood, Oneroverstore Blackburn town centre, via www.onerovers.co.uk, by post, by phone on 08712221444.

Payments can be spread over 10 months with Season Ticket Finance and you can pick up an application form from Roverstore/Oneroverstore.