Huddersfield Town has appointed Mohammed Bhana as an ambassador of the Club in the hope of attracting more Asian fans to the club.
Huddersfield Town Commercial Director Sean Jarvis told the Asian Standard in November, Jarvis, “I don’t care if you are from Mars or whether you are Polish or Asian. The Club will listen to fans, regardless of their background; everyone is welcome here.”
Mohammed first came into contact with the Terriers through Huddersfield Town’s Schools Focus initiative, which provides cheap matchday tickets to youngsters across Kirklees and beyond.
He has also written a book on Asian football fans who support Liverpool.
He said, “My 8 year-old son kept on nagging me, asking me to take him to a Town game,” explained Bhana.
“I said I’d take him if he learned his times-tables, which he did – all the way to 12. That’s how much he wanted to go and experience a match.
“I wasn’t sure what to expect and my wife was also a bit apprehensive about going; we had a few misconceptions because we had never been before.
“For a start we didn’t realise how passionate and loud the fans would be, and the high quality of the football was also something we didn’t expect. We thought that Huddersfield was a small club, but we now know that’s not the case!”
Since being offered the role as an Ambassador for the Club, Mohammed has been working with the advertising team at Huddersfield Town to create match day posters and adverts in both Hindu and Urdu to attract a more diverse group of fans.
“I don’t know any other Club that has actively reached out to the Asian community in such a way; most teams do nothing at all from what I can see.
“Even though it’s only been a few months, I think Town posters don’t need to be translated into Hindi or Urdu anymore – just in English, because people have now seen that Huddersfield has made an effort to reach out to them.
“A number of initiatives that have been set up recently, with the aim of engaging Asian community, have been very well attended.
“Huddersfield Town has made it clear that it doesn’t matter what ethnicity you are, the only colours that matter are the ones on the Club’s shirt.
“I think this is good, not just for the football club, but for Kirklees as a whole because it helps to bring people together.”
“More people are starting to realise that they don’t have to travel to Liverpool or Manchester to watch first class football; they could just go a few miles down the road and watch football just as good, if not better, at Town for much less.
“There’s no need to support a club from another part of the country when you have one on your doorstep that you can get involved with.”