The International Indian Film Academy (IIFA) heads to New York City this summer.
The celebration of Indian Cinema will be hosted in the city of New York, from 13th – 15th July 2017 this year.
The NEXA IIFA Awards will air on COLORS – the Broadcast Partners, with the Title Sponsor NEXA, Official Airline Partner- AIR INDIA and Powered by VIVO.
To reveal some of the exciting details about the upcoming awards Bollywood’s superstar Salman Khan was joined by leading ladies Katrina Kaif and Alia Bhatt at the official IIFA press conference in Mumbai today at Taj Lands End.
Salman Khan said, “It always feels great to be a part of the IIFA Movement and I look forward to the 2017 IIFA Awards.”
Katrina Kaif added, “I’m really excited and looking forward to performing at the IIFA Awards this year.
"It is such a great platform that not only showcases the celebration of cinema globally, but also it’s a great opportunity for us to reach out to our fans worldwide. I am excited that this year, it is happening in one of my favorite cities – New York!”
Speaking about her debut performance at IIFA, Alia Bhatt shares, “I am very excited to be a part of IIFA 2017, as this is going to be my debut at the IIFA Festival after 5 years in the industry.
"I am super excited that IIFA is being held in the beautiful city of New York. IIFA is all about togetherness and the celebration of the Indian cinema globally and I eagerly look forward to this celebration”.
This year, IIFA Rocks will celebrate 25 years of A. R. Rahman in the industry.
The show is set to feature a medley of musicians that includes Diljit Dosanjh, Benny Dayal, Javed Ali, Neeti Mohan, Jonita Gandhi and Haricharan Seshadri. IIFA Rocks will be hosted by the charismatic duo Riteish Deshmukh and Manish Paul.
Wizcraft International Entertainment Pvt Ltd, known for pioneering many extravagant and mesmerizing events in India and across the world, conceptualized IIFA 17 years ago, by the creative genius of the trio of masterminds - Andre Timmins, Viraf Sarkari and Sabbas Joseph.
Wiz Viraf Sarkari Director- Wizcraft International, the producers and creators of the IIFA movement, said, “It is amazing to see the excitement growing as we move closer to the biggest IIFA ever. For the first time in the Big Apple, IIFA will be a truly memorable experience for the audience with a mix of music, dance, culture and cinema.
"Capturing the very best of India with the use of world class production and a lineup of some of the most sought after Bollywood celebrities, IIFA promises to be a great show at the spectacular MetLife Stadium. We are grateful for all the support and cannot wait for fans to see the Bollywood extravaganza come to life in July!”
Ambassador Riva Ganguly Das, Consul General of India said, "I am delighted that IIFA is coming to New York this year.
"This is an extremely timely initiative and will no doubt help in giving further visibility to Bollywood in this lively cultural capital of the world.
"Bollywood films speak a universal language which everyone across cultures and languages can relate to. I am sure New York will be dazzled by the glamour, sheer beauty, charm and power of our films and what they stand for."
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