A Ramadan ad featuring a suicide bomber has divided opinion.
The new ad from Middle Eastern telecommunications company, Zain, sees a suicide bomber on a bus.
The bomber is challenged by the Muslim passengers who plead to him with messages of love and tolerance.
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Although the ad has induced praise, many were affronted by a character who symbolised Omran Daqneesh, the boy whose photo in the back of an ambulance went viral after an attack in Syria last year. He was in fact injured by a Syrian airstrike.
People have criticised Zain for using terrorism to advertise their product.
The ad has over 3,699,317 views since being shared on YouTube five days ago.
After Manchester & Egypt attacks this week, remarkable anti-violence Ramadan ad. by #Kuwait 's @Zain #رمضانhttps://t.co/lZogAxCqWO
— Joyce Karam (@Joyce_Karam) May 29, 2017
One more reason not to like @Zain'a Ramadan TV ad. @ZainJo #اعلان_زين #الارهاب_صناعة pic.twitter.com/WhEv8xUsDt
— Rawan Da'as (@RawanDaas) May 28, 2017
This piece of garbage @Zain ad shows Amran as being victim of suicide attack when it was actually RUSSIAN bombing! pic.twitter.com/nex04GU7ZT
— Malcolm Skittle (@Malcolmite) May 29, 2017
Thank you @Zain for trivializing Omarn's trauma and turning him into a meme to serve in your pointless Ramadan ad https://t.co/mnjKPtvG0f pic.twitter.com/QdTZ7JJ4m2
— Y (@LD_2o) May 26, 2017
Omran was not a victim of religious extremists! Respect him and his suffering, remove the ad! @Zain
— Joy 🌻 (@Fara7rf) May 29, 2017
#زين_تشوه_الحقيقة
zain's new anti-terrorism ad is heart-achingly beautiful execution🙏🏽✨ pic.twitter.com/wIRkAtmygo
— 𓅓 (@Bmerjane) May 27, 2017
God is greater than terrorism. God is greater than hate. God is greater than what divides us. Excellent #Ramadan message from @Zain pic.twitter.com/A0BmfU6rkR
— Qasim Rashid, Esq. (@MuslimIQ) May 29, 2017
This is so powerful! Bravo zain 👏🏼@ZainKuwait pic.twitter.com/l5Yu1uAq5J
— Sarah (@shwaiir) May 27, 2017
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