The hashtag is today's philanthropist’s most powerful tool. A new campaign is using social media to spread awareness of a controversial and passionate cause.

The focus is on the sacred and historic area inside the Old City of Jerusalem, known as the al-Aqsa mosque by Muslims and Temple Mount by Jews.

Right-wing Israeli politicians have become increasingly vocal about asserting Jewish prayer rights in the al-Aqsa mosque compound, which Jews revere as their most sacred site. Al-Aqsa has been an exclusively Muslim prayer area since the seventh century.

Whilst Jews and Christians are allowed to visit the area, they are not permitted to pray.

Binyamin Netanyahu, Israel’s Prime Minister has resisted calls from rightwing MPs and ministers to lift restrictions on Jews praying at the site, reiterating there will be no change in its status quo.

Netanyahu’s spokesman, Mark Regev said: “The prime minister made it clear that there will be no change in the status quo on the Temple Mount and that whoever expresses a different opinion is presenting a personal view and not the policy of the government.”

As continued Israeli-Palestinian tensions threaten to spark a new uprising, #foa is gathering momentum and seeks to induce a movement.

Samim Saleh, volunteer for Friends of al-Aqsa said, “Friend’s of Al Aqsa (FOA) is a peaceful organisation. We do not condone violence. We have launched this campaign as a way of educating people on the importance of the al-Aqsa mosque in a historical context.

“Many Muslims don’t know that Al Aqsa was the first qibla for prayer for 14 years. “

Al Aqsa is the third holiest mosque in Islam. “As an organisation, we value life. “We seek to raise awareness of the growing Israeli violence against unarmed Palestinian worshippers.

“The inside of this mosque has been damaged by Israeli soldiers. Guns have been used inside the mosque and tear gas. A mosque is a place of worship, a place of peace.”

The word ‘peace’ remains the most banal contradiction when used in context of Middle East politics. Last week Palestinians carried out the second car attack in two weeks on Israeli pedestrians at a railway station, killing an Israeli border policeman and wounding 13 people.

The over-simplified banality of a global media dishing out tit for tat headlines only continues to inflame passions.

Samim continued, “FOA has many Jewish supporters who work with us. “We launched our campaign on social media on Friday night and we already have over 10,000 followers on Twitter.

“This is not about religion. This is a humanitarian issue.

“We all want a peaceful resolution in a legal way.”