Mothers who fear their daughters may want to travel to Syria are being encouraged to hold open discussions with them as part of a new counter-terrorism campaign.

The next phase of the National Police Counter Terrorism Network's programme involves radio and press adverts appearing across minority ethnic media in a bid to prevent youngsters going to the war-torn nation.

The adverts highlight the bond between a mother and daughter and how that relationship can have a powerful influence on a young woman and the decisions she makes.

They recognise that it is often mothers who spot changes in behaviour or signs that someone may be considering travelling.

In the last year 22 women and girls have been reported missing by families who feared they have travelled to the Middle Eastern country, putting them in serious danger and leaving their families devastated.

By encouraging mothers to speak to their daughters, it is hoped that any potential interest in travelling to Syria will be picked up at an early stage, and that concerned mothers will be able seek out help from police or other agencies.

Leaflets supporting the campaign will also be provided to police forces to distribute locally.

Deputy Assistant Commissioner Helen Ball, Senior National Coordinator for Counter Terrorism Policing, said the campaign is part of sustained efforts to continue to raise awareness.

"We care deeply about the well-being of women and girls throughout the world. We reject the degrading treatment of women by terrorist organisations and seek to prevent the tragedies caused by it.

"We are increasingly concerned about the numbers of young women who have travelled or are intending to travel to Syria. It is an extremely dangerous place and the reality of the lifestyle they are greeted with when they arrive is far from that promoted online by terrorist groups."

Families are also encouraged to reach specially trained officers for help and advice by calling 101 or visiting www.preventtragedies.co.uk.