Imran Ali is hoping his vision of a clothing brand which fuses western and Asian clothing will be a show stopper.

The 20-year-old has created a brand concept for his fashion label ‘Native Clothing’.

Imran, said: “I am from a Pakistani background and I think it’s hard for Asian men to have a distinctive style.

“Every time I go back to Pakistan, people there have their own style.

“Back in Blackburn there’s no clothing stores that attract men – and even if there were the price is too high or they are not aimed at a younger audience.

“I created the ‘Native Clothing’ brand to appeal to people from different cultural backgrounds.”

Imran, who has always had an interest in fashion, has carried out lots of research into the branding, styling and target audience.

He said: “I have looked at patterns of the brand and also the style of clothing that would appeal to people from both Asian and English heritage – such as the dipped crotch trousers in a modern fabric.

“The clothes would be muted tones and I have used the colours of spices for the branding.

“The branding itself is very minimal, clean and simple. I have also looked at the packaging to come up with something that is eco friendly, but also distinctive.

“I have had a lot of input from my friends and family. I have friends from a wide range of cultures and backgrounds. I made tweaks to the design until I had a concept they would buy from and have received some great feedback.”

The vision Imran has for the brand is initially a small boutique in Manchester, offering diverse clothing for fashion forward people between 18 and 35.

The pricing would be comparable to lower-end stores like Primark, with a more luxurious feel.

Imran, a final year student displayed his work at the Blackburn College’s Art and Design Show which ran until .June 10 After the course, Imran hopes to secure a job in Manchester or London as a designer.

His tutor Jenna Gardner said: “The standard, quality and consistency of his work is exceptionally high.”

John Harrison, Head of School of Art and Society, said the students had done fantastically well to pull off a great show.

“Quite a few of the students have responded particularly well to the challenges of exhibiting across three town Centre locations. I’m extremely proud of them,” he said.

“The Art and Design degree show has always provided a forum for top creative businesses to reach out to new talent and future employees – many University Centre graduates meet their future employers through the show.

“For creative businesses, the show offers a first-hand glimpse of the creative talent available locally.

“It’s events like these that help ensure 9 out of 10 of our graduates are in work or further study just six months after graduation.”