The National Asian Wedding Show and India Fashion Week returned to the UK this weekend debuting at the Olympia London.
This year’s show built on the unprecedented success of last year’s, attracting stellar crowds in excess of 20,000.
The shows boasted the accolade of being the largest indoor Asian consumer event in Europe, with 340 exhibition stands covering over 8,000 square metres, along with a series of catwalks throughout the two days, presenting the latest trendsetting wedding designs from top Indian designers.
The two-day event focused on the marriage between the fashion and wedding industry, providing the perfect concoction for bridegrooms to gain a unique opportunity to browse some of the finest wedding couture and invaluable planning tools all under one roof.
The two-day wedding show culminated with Bollywood starlet Prachi Desai walking the Illamasqua India Fashion Week London as the showstopper.
Also at Ilamasqua India Fashion Week London, the RC Dalal Memorial Award for the most Inspirational Fashion Designer of the Year 2017 made its debut. Held in honour of Mr RC Dalal, Founder of JD Institute of Fashion Technology, who was instrumental in the conceptualisation of India Fashion Week London, the inaugural award was presented to Niti Singal of Twee in One.
Prachi Desai said: “It’s been an incredible honour being in London to present the best of Indian design and culture to a diverse audience.
"I really enjoyed walking the ramp for Illamasqua India Fashion Week London at the National Asian Wedding Show and interacting with the community in Britain and London.
"It’s also incredible to see Indian designs and fashion being presented with such grandeur on a global platform, and it is only befitting that it is London.”
Founder Mr. Manny Singh said: “It’s an incredible honour to announce “it’s a warp!” for the 12th time in a row. The National Asian Wedding Show was once again a resounding success which motivates us to go back to the drawing board and create a bigger and even grander 13th edition of Europe’s biggest wedding show.
"This was our first time at Olympia London, and we had a fantastic experience in putting together the best of Asian wedding fashion to the global audience in London.”
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