Arjun Kapoor, will be participating at this year’s Global Citizen Festival in Central Park New York as an Indian Ambassador for the event.

The annual Global Citizen Festival, organised by the Global Poverty Project, is a free, action-rewarded, and advocacy driven music festival with a live audience of 60,000 people, where fans engage with social and economic development issues in order to win tickets.

Hosted by Stephen Colbert, Hugh Jackman, Salma Hayek Pinault, Kerry Washington and Olivia Wilde, Arjun will join an esteemed line-up of talent, which includes performances by Pearl Jam, Beyoncé, Coldplay and Ed Sheeran.

The multi actor will provide remarks at the event to showcase the progress India has made over recent decades, as well as highlight the challenges that remain, including India’s sanitation challenge.

The Global Goals campaign aims to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development.

Conceived by renowned filmmaker and founder of Comic Relief Richard Curtis for the United Nations, the Global Goals campaign is supported by a variety of existing campaigns, including Project Everyone, action/2015 and Global Citizen.

This unprecedented effort – which exists to both make the goals famous and push for their full implementation - will culminate on 25 September at the UN when 193 world leaders will adopt The Global Goals, a series of 17 ambitious targets to end poverty, fight inequality and injustice, and tackle climate change for everyone by 2030.

A one-hour TV spectacle live from the Global Citizen Festival stage will be curated by Richard Curtis and Chris Martin (Coldplay) and will be shown on VH1 in India on 28th September 2015.