England International cricket star Moeen Ali is to front ieat foods new marketing campaign.

ieat foods is believed to be the UK’s first ethical halal chilled ready meals brand, currently on sale in Sainsbury’s and Tesco.

They offer a range of British, Italian and Far Eastern dishes, as well as pastries and pies and the products are now available in nearly 250 stores with plans to grow further in 2015.

Shazia Saleem, founder of ieat food said, “Moeen Ali is the perfect person to front ieat’s marketing activity this year.

“He’s a super talented athlete that has done incredibly well to break through to the England team, and being proud to be Muslim and British is central to ieat’s values”.

Moeen Ali added, “As a Muslim and as an athlete I care about what I eat; I need wholesome filling food that I can trust is halal and will keep me going.

“ieat is easy to cook, tastes home-made and is great for the whole family”