Europe’s first purpose-built boutique Asian shopping centre, is opening its doors for a soft launch on January 24.

Based on East London’s bustling Green Street, East’s soft opening will give shoppers a sample of what’s in store following the grand launch in a few weeks time.

A majority of retailers will be open for business and include major Asian fashion outlets like Zarkan of London, Andaaz Fashion, Memsaab, and Imaani London. Joining the fashion brigade are luxury confectioners, Urban Chocolatier, events planners, Exclusive Events and one of the UK’s leading coffee chains, Coffee Republic.

East Shopping Centre will be anchored by the Souk, comprising of smaller, more local stores, whilst the spectacular food court, overlook the shopping centre, will offer a range of delights from the Roosters chain, serving their famous Piri Piri chicken, Lost Asia, which offers an exotic range of desserts and mocktails and, for authentic burger lovers, there’s Brioche Burgers an American-themed burger bar.

The date of the grand opening of East Shopping Centre will be announced in the next few weeks.