Rajah the Spice company is to launch its new advertising campaign across leading Asian TV channels simultaneously - the first brand in the UK to roadblock transmissions in this manner.

The company will be launching their new campaign in promotion of their revamped branding on a new TV commercial.

The TV commercial has been produced by Here & Now 365 Ltd (HNN365). The 60-second advert will premiere on September 5 at 9pm Rajah’s Senior Brand Manager, Hina Sharma said: "Rajah understands the deep connection consumers have with spices and the link to ones roots and tradition.

"As the premium spice brand in the market we wanted to find a compelling way to tell our consumers that Rajah truly delivers the taste of home, whilst finding the perfect balance between our modernity and the heritage of our oldest brand.

"The unique treatment of the TVC takes you on a visual journey back to the roots of spice and spice culture showcasing our passion for tradition and authentic flavours. Working with HNN365's has brought our vision to life with their expertise, market insights and dedicated team."

Manish Tiwari, Managing Director at Here & Now 365 says: "As an ethnic media agency our endeavour is to create groundbreaking campaigns that change the face of the South Asian marketing landscape.

"Through the Taste of Home campaign, we aim to blend the experience and expertise of South Asian heritage along with the aspirations of contemporary times.

"Through the Rajah TVC as a company we aim to make waves in the food sector by capturing the true essence of the brand and the feelings of the consumer in the most innovative way possible through media planning, buying and creatives."

Vasdev Tuli, Head of Advertising Sales, Zee TV added: "It’s exciting to be a part of this unique and challenging advertising opportunity. As the most premium name in spices, Rajah and HNN365 has presented ZEE TV with an innovative campaign that we are delighted to be a part of. We look forward to the build-up and anticipation to September 5.”

Seema Menon, Director of Sales UK & Europe, Sony MSM Network says: "We have worked with Rajah and HNN365 on a number of projects in the past, but there is a quality that is so refreshing about Rajah’s latest campaign.

"SONY is tremendously excited to be a part of this extraordinary initiative to do something groundbreaking and different which has never been done before with a roadblock.”