A Muslim matchmaking agency has launched a new social media campaign, with the hashtag #SingleMuslimAnimoji, featuring a range of Animoji characters.

SingleMuslim.com aims to marry leading digital technology and innovation with a culturally relevant global platform.

Founder and Chief Exec of SingleMuslim.com, Adeem Younis said “When people think of a faith-based matchmaking agency, they tend to think of out-of-date, medieval type courtship stuck in an age gone by.

"The reality is far from it. Our users are tech-savvy and cultured and our latest marketing campaign reflects just that.”

He added, “Each of the Animojis in the campaign represent different archetypal singletons, from the macho-man alpha monkey to the divorcee poop Animoji who’s self-conscious about the baggage he brings to a new relationship.

"We’ve created six different characters, each with their own light-hearted take on the very real struggle that we all face in finding a life-partner.”

With adverts rolling out on national television, social media and across the SingleMuslim platform, the #SingleMuslimAnimoji campaign will reach millions with witty and wonderful video clips hoping to drive singletons to find love on SingleMuslim.com