Entrepreneur Ayesha Ziya has launched new car air fresheners in partnership with forecourt retailer, EG Group.

Available in six scents the new car air fresheners are an extension to Ayesha Ziya’s current range of products which now include His and Her fragrances, candles, bakhoor and oud towelettes.

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There are six scents to choose from including Berry in Love, Summer Crush, Leather, Vanilla Latte, Signature Oud and After Midnight.  The products will be available from August 24 at over 360 EG Group forecourt network across the UK.

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Ayesha Ziya, founder of Ayesha Ziya Ltd, said: “Branded scented car air fresheners are definitely trending at the moment, so it feels like a natural product for us to be launching and a great complement to our existing range.

“Many of our clients spend a lot of time in their cars and it feels like an extension of your home - so why not have a scent to match?

“We have given a traditional product the Ayesha Ziya twist and we firmly believe there is nothing quite like it in the market currently.

“We are super excited to be working with EG Group and cannot wait to launch the products into their stores.”

The car air fresheners will be shaped like a fragrance bottle and sold as single units. 

Each product is packed in a sealed package with an attached string to allow the scent to be placed in the vehicle.

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Salim Hasan, country manager (UK), EG Group said: “We are very pleased to partner with Ayesha Ziya to bring another premium retail product to the market.

“As a leading convenience retailer, we are always looking for standout products and this collaboration strengthens our position as a leader of innovation in our industry.”

The Ayesha Ziya X EG Group car air fresheners will retail at £2.99 per item.