Indian and Pakistani designers showcased their latest designs at the AASHNI + Co Weding show at The Dorchester Hotel in London.
Sunday’s event included an exhibition of designs from industry leaders including Anamika Khanna, Anushree Reddy, Elan, Gaurav Gupta, Sabyasachi, Tarun Tahiliani, Monisha Jaising, Rimple and Harpreet Narula, Jade and ASAL by Abu Sandeep.
The AASHNI + CO Wedding Show has been created by Aashni Anshul Doshi, Founder and Creative Director of AASHNI + CO.
Speaking about the show, Aashni Anshul Doshi said: “It has been a spectacular show, surpassing even last year’s, and I thank our incredible designers.
"We had a great response from attendees who had the chance to see a bridal outfit to make their special day even more memorable. What’s more, the experience was enhanced further by the creative support of the award-winning floral artist and design consultant Zita Elze – Zita is an integral part of the show and my extension.
"I think the best part about this event is that it allows people to meet the designers behind their wedding outfits and if they wish to have a bespoke creation. Our show makes that possible and demonstrates that you don’t have to travel to India for the right designer outfit.”
Aashni Shah
Renowned designer Sabyasachi Mukherjee said, “Aashni is a great friend and her show is very well put together and organised.
"It feels like coming home. There is absolutely no stress and things are seamlessly planned. A lot of people in London were excited to see my latest debut collection with Christian Louboutin for shoes and handbags.
"I also showcased my very celebrated ‘firdaus collection’ that has done well all over the world. I am very happy to bring this to London.”
Abu-Sandeep said: “It has been great to come to the 2017 AASHNI + CO Wedding Show and to introduce our latest brand ASAL to the UK audience.
"We were enthused by the interest attendees had in our designs, which is a testament to the strong interest in Indian fashion in the UK. We hope pieces from our collection have helped to make some wedding days extra special.”
The Sabyasachi Collection
Also at the show was Rimple Narula of the label Rimple & Harpreet Narula.
Rimple Narula said: “This is our third time at the show and I think London has become pretty much the second largest market, when it compares to India, looking at how fashion savvy Asians are and their overwhelming response which has been really good.”
The AASHNI + CO Wedding Show was supported by Zita Elze, Sony TV, Akshayapatra, Bazaar Bride, KHUSH Wedding and Hello! Pakistan.
Garments on exhibition at the show are available to purchase from the AASHNI + CO store in Notting Hill: 47 Ledbury Road, London W11 2AA.
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