A new hard-hitting campaign is aiming to encourage BAME communities to vote in the EU Referendum.

The poster features an elderly Asian British woman being berated by an aggressive thug.

The pair are seated on a see-saw – demonstrating the balance of their equivalent power - with the strapline: “A vote is a vote.”

The poster is part of Operation Black Vote's national consultation with the BAME community on the subject of Europe.

Last year, in the run up to the General Election, Operation Black Vote and Saatchi & Saatchi worked with Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan on a poster campaign which saw the celebrities turn their skin colour white to demonstrate that if the BAME community does not vote, they are removing the colour and diversity from Britain.

OBV is running a series of nationwide events and debates to investigate and inform opinion and encourage and promote voter registration ahead of next month’s referendum.

Simon Woolley, Director of OBV, said: “Perhaps the greatest thing about democracy is that one person’s vote has no more value than another person’s: A vote is a vote.

"With some Black and minority ethnic communities still unlikely to be registered to vote, we need to show them that their voices matter. These potential voters could easily decide one of the biggest questions of the last three decades - whether we remain in the EU or leave.”

Magnus Djaba, CEO of Saatchi & Saatchi London added: “This is a message about democracy, not a message about race. Whichever community you’re from, it hits home.”

The last day to register to vote is June 7th and takes only five minutes to do online at aboutmyvote.co.uk.