Nafees says he is hoping of big things of his new track 'Judaa' which is released today.

British Pakistani artist Nafees has become one of the leading artists in the Asian music industry.

Having amassed over 14 million YouTube hits with his first 6 singles, ‘Judaa’ may well be lucky number 7.

He said, “Having been in the music business for a few years now and finding success in the UK market, ‘Judaa’ for me is the first worldwide release which I believe can create an impact globally.

"I am incredibly proud of this song and working with my close-knit team of writers and producers to create a truly special musical experience.

"‘Judaa’ will touch the hearts of music fans in the UK and around the world this summer.”

The track will be a familiar style to Nafees’ soulful ballads, a genre he has carved out for himself with his unique sound, style and delivery on each record. ‘Judaa’ is lyrically even stronger and a beautifully composed love song with a catchy melody which will have fans humming and singing along instantly.

Shot in Dubai during the summer heat, Nafees sings ‘Judaa’ in front of an exotic backdrop featuring some of the UAE’s most famous landmarks as well as the rich cultural landscape of desert and sea.

The video will be premiering on PTC Punjabi worldwide TV network on 31 July, airing in several territories simultaneously.