Anjalee and Arjun Kapoor, has officially launched its flagship European store in London’s East Shopping Centre.
Among the guests were Feryal Khan from Sky’s Desi Rascals and Anita Kaushik of MTV’s Ex On The Beach. The launch featured models, showcasing couture from the Anjalee and Arjun Kapoor collection as well as makeovers from the AsiaGlam team, heading by Ruhena Begum.
Anjalee and Arjun Kapoor
Anjalee Kapoor said: “We're so thrilled to have launched our European flagship shop in London. As the first couturiers from India to have a standalone store in the UK, we're really looking forward to expanding the Anjalee & Arjun Kapoor brand internationally, and introducing fashion straight from the catwalks in India to the British Asian market.”
Afia Khatun, Director of Kahaani London, said: We had such a fantastic launch night. It's so exciting for us to introduce an incredible brand like Anjalee & Arjun Kapoor to the British market, and for it to be housed in East Shopping Centre, which is Europe’s first and only purpose-built South Asian mall, fit perfectly.
The brand has studios in New Delhi, Mumbai, and Hong Kong.
In addition to dressing some of India’s elite socialites, Anjalee & Arjun Kapoor regularly dress A-list Bollywood celebrities like Bipasha Basu, Anushka Sharma, Kangana Ranaut, Katrina Kaif, Hema Malini, Mallika Sherawat, Lara Dutta and a many more.
The East Shopping Centre is Europe’s first purpose-built boutique Asian shopping centre located in the heart of East London’s bustling shopping district of Green Street.
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