Priyanka Chopra has teamed-up with Nokia MixRadio to back the global music streaming service in India.

As part of this association, Priyanka launched her new music video and is curating personal Nokia MixRadio playlists that will be available in 31 countries, enabling music fans to discover an even more diverse world of music.

Mr. Viral Oza, Marketing Director, Nokia India said, “Indian consumers are some of the most passionate music fans in the world so it is really exciting for us to partner with Priyanka Chopra to showcase the next generation of music discovery, Nokia MixRadio, in India.

“The exclusive mixes that Priyanka is creating for us capture her unique tastes and influences in local and international music and for us to make them easily available to Nokia device owners not just in India but around the world is a privilege.

“MixRadio is dedicated to introducing music fans to new songs that they will love and we hope that our listeners will be inspired by our work with Priyanka.”

Priyanka said, “I am excited to share my own favourite new music and tracks from artists that have inspired and influenced me.

“It is going to be interesting to create new playlists and share them with my fans all over the world through this platform.”

It is expected that India will see a growth of more than 110% over the next five years, resulting in one in every fifteen streaming users coming from India.