TV presenter Tasmin Lucia-Khan is to be the new face of Khubsoorat Collection.

The only other celebrities signed as brand ambassadors for the collection are R&B singer Jay Sean and his wife Thara Natalie.

Tasmin said, “Khubsoorat is a brand I love; rich, beautifully made outfits and always so timeless. I have admired Mani’s work for years, so it was a definite yes when I was approached to be Brand Ambassador for the Khubsoorat Collection.”

“Style is important to me and I always feel stylish, strong and very beautiful in Khubsoorat couture. Made by a great Indian artisans, Mani Kohli’s Khubsoorat Collection has made me fall in love again with the colours, vibrancy and mystique of Asia".

The appointment as the face of Khubsoorat Collection marks a promising milestone, as some of the only other celebrities to be signed, as an ambassador for the fashion brand has been was R&B singer Jay Sean and his wife Thara Natalie.

Mani Kohli, designer of Khubsoorat says the actress is the ideal choice for the brand: “Tasmin portrays strength, resilience, beauty and intelligence which are true requisites for women empowerment and my beliefs in Khubsoorat representation."

“We could not have found a better global ambassador. Choosing Tasmin reinforces our celebration of multi-talented, dynamic and accomplished women,” added the designer.

Established since 1985, Khubsoorat Collection seeks its inspiration from the rich Indian heritage and culture.