India plans to break over 70 Guinness World Records and also create some spectacular new world records on a new TV show.
Bollywood star Preity Zinta makes her first appearance on the small screen by hosting ‘Guinness World Records - Ab India Todega’.
Supporting Preity will be Shabbir Ahluwalia, who will be anchoring the outdoor feats in the show.
Talking about the new offering, Ashvini Yardi, Programming Head – COLORS said, “The Indian talent may have been offered with multiple rewards but to be recognized as Guinness World Records™ holder for an individual is a reward that no other reality show can offer today.
"Preity’s deep sense of patriotism and her natural charm will be the guiding factor for all the Indians to do their best and beat every world record thrown in their way.
"This show gives any Indian an opportunity to go down in history with their breathtaking, unusual and heart – wrenching feat.
"There is no limit to what Indians can achieve on a show like this. All in all it is a joyride into the best and the most audacious that India can offer.”
Guinness World Records Adjudicators’ Ms. Elizabeth Smith & Mr. Kristian Teufel will explain the rules to the participants, validate their achievements and recognize the new world records. Preity Zinta said, “Talking about her debut on small screen, actress Preity Zinta says “I have always loved adventure and more importantly loved the Indian “go getter” spirit. Guinness World Records- Ab India Todega speaks for its grandeurs.
"I feel excited to be associated with the show. The plethora of talent that India has is magnificent and what better than an International platform like Guinness World Record™.
"There is also a feeling of pride in hosting a show that will put India on the global platform and will bring fame for the common man who can do uncommon things. The viewers are sure to have fun with a sense of patriotism and an adrenaline rush.” Shabbir Ahluwalia, Preity’s co-host in the show.
added, “I am delighted to be associated with a show that takes me back to my childhood. To share space with the beautiful and spunky Preity Zinta and motivating fellow Indians in achieving a prestigious title of Guinness World Records™ is definitely a matter of honour.
"After having participated in one of the most thrilling action-based reality shows, it would be interesting to watch Indians perform difficult feats."
Niret Alva, Co-founder Miditech, Pvt. Ltd said, “There are few brands like the Guinness World Records™ which lend themselves wonderfully to television and offer endless possibilities for season after season in an individual market."
Mr. Raymond Marshall, Head of Legal & Business Affairs, Guinness World Records™ said, “India’s unique talent is what has struck me most. For the first time we have built an entire format around the very best record breaking talent that one country has to offer in such a way that brings their back stories, families and real emotions to the fore. I believe that there remains a wealth of untapped talent and I hope that this show will inspire more Indians to apply to Guinness World Records, and that we will welcome many more talents to our record books".
‘Guinness World Records - Ab India Todega’ premiers on COLORS on Friday, March 18, 2011.