An Indian TV channel could be be going free-to-air starting next month.
Bizasia reports, Colors is planing of converting itself from a “pay service” to be available free on Sky Digital.
Colors will join sister channel, Rishtey (under the IndiaCast and Viacom18 umbrella), which remains the most watched free-to-air Hindi entertainment channel in the UK.
Colors was launched in the UK in 2010 and has been a part of the VIEWASIA package ever since.
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