Actress Armeena Rana Khan has spent time in smaller Pakistani cities researching her for an upcoming role in a drama.

She will soon be seen playing Haya, a shy and introverted but strong female lead in the upcoming Rasm-e-Duniya on ARY Television.

When asked about difficulties in transferring to the Pakistani industry, Armeena admitted, “I found it challenging initially interpreting my characters and remember receiving a lot of critical feedback in the early years.

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"Because of this I began researching my roles on a deeper level so that I could create memorable characters.

"It is tricky as an actor when you have not grown up in a place and I have to work a lot harder.

"But this where I excel because I promised myself that I would not be outworked by anyone when I am on a project.”

Armeena spent the past few weeks traveling to various smaller cities of Pakistan including Multan, Bhawalpur and Pak Pathan. 

She said, “I needed to immerse myself in the sounds, smells and above all beliefs of my character. 

"I wanted to visit the shrines where she looks for hope in her dark hours. I wanted to experience going out in her world. 

"How does she interact with strangers and shop keepers? How does she travel to their shops? I wanted to buy what she buys and feel what she feels. 

"These small things help me understand her. Of course audiences will not see this work behind Haya but hopefully it will show through on your screens.”

In 2017, Armeena will also be seen in the long awaited Yalghaar which is touted to be Pakistan’s most expensive movie so far.