Janaan became the first Pakistani film to gross one-day collections of over £56,000 in the UK.

The film reached number 8 in the UK Box Office Top 10 after its opening weekend – the first time ever that a Pakistani film has reached the UK Box Office Top 10.

Released on 9 September, Janaan took £56,605 on Monday 12 September – the festive day of Eid ul Adha – alone.

The film has been distributed in the UK and internationally by B4U Motion Pictures, whose distribution strategy secured the biggest release of a Pakistani film to date across 18 territories, paving the way for a bright future for Pakistani cinema on a global platform. Janaan marks the second consecutive Pakistani smash hit for the distribution company following their 2015 release, Bin Roye.

Sunil Shah, Head of Film Division, B4U said, "I am thrilled that Janaan has set a new standard for the future of Pakistan cinema globally. It has become the biggest Pakistani film on an international platform and we are so proud of its unprecedented Box Office opening, not only in the UK but in every territory in which we have released the film, Janaan has paved the way for a bright future ahead for Pakistani film exhibition and distribution worldwide.”

Munir Hussain, CEO Munir Hussain Films UK says, “We are so proud of the achievements of Janaan already and of our association with B4U Motion Pictures for this phenomenal film release. Janaan marks the beginning of a great working future for MH Films UK and B4U.”

Honouring Pakistan’s rich heritage in film, the arts and storytelling, Janaan (‘Beloved’ in Pashto) presents an observation of contemporary Pakistan.

Rising stars of Pakistani cinema, Bilal Ashraf, Armeena Rana Khan and Ali Rehman Khan, feature in the lead roles in a film that is emblematic of a burgeoning Pakistani film industry, consistently making waves internationally.